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How to Hire a
Social Media Ghost
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It's the Age of Outsourcing. From just-in-time product delivery to on-demand book publishing to Virtual Assistants located across the globe, a small business can run lean, yet appear large and well populated.
But can you successfully outsource something as personal as your Twitter or Facebook posts?
Yes - if you do it right. While you won't have to manage the social networks yourself, you do need to be actively involved in the process.
Here are a handful of tips to effectively outsource your social media marketing:
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Pull rank. How does the social media maven you're considering stack up on the sites where you want to market your business? Tools such as Twitter Grader and Facebook Grader will score an individual's social media pages against other site users, as well as within local demographics. The "ghost's" rank ought to be among the top five percent.
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Check references. It's an old standby, but a reliable one: what do their current and past clients have to say about how well the social media expert performed for their company? Did they help build brand awareness, boost sales, generate customer inquiries, enhance your company's online reputation?
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Get strategic. Your social media "ghost" should be able to outline a strategic plan of action for your business. Here's where your involvement is key. What do you want your Twitter, Facebook, LinkedIn or other social media interaction to achieve? Create a viable plan with your hands-on expert, and commit to regular communication with him or her.
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Monitor progress. Once you and your social media outsource guru set goals, plan to sit down together frequently to see how your marketing efforts are unfolding, and whether you need to tweak your strategy for maximum results.
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Ask questions! To find the right match for your needs, ask in-depth questions, gather lots of information, and choose the person or company with whom you feel the most aligned. You're putting your brand in their hands, so it pays to do your due diligence. Once you locate the social media ace with the know-how, resources and contacts to generate brand-building buzz for your business, you'll be all a-Twitter with imminent success.
~ Source: www.marketing.about.com
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